Introduction

As businesses continue to compete for customers’ attention, display advertising has become an increasingly popular way to reach potential customers online. Google Display Network is one of the most popular and effective options, offering access to a wide range of Google sites including YouTube, Gmail, Blogger, and Google Finance, among others. In this blog post, we’ll explore some display ad examples and highlight the different formats available to help you create effective ads that capture users’ attention and drive engagement.

Static Images

Static images are one of the most common formats used in display advertising. They typically consist of a single image or graphic along with a short text description or call-to-action. The key to creating effective static image ads is to make them visually appealing and easy to understand at a glance.

For instance, if you’re promoting a sale on a particular product, you might use an image of the product along with the sale price and a call-to-action like “Shop Now.” Alternatively, if you’re promoting a service, you might use an image that conveys the benefits of your service, along with a clear call-to-action like “Sign Up Today.”

Animated GIFs

Animated GIFs are another popular format for display advertising. They allow you to add movement and visual interest to your ads, which can help capture users’ attention and encourage them to engage with your brand.

When creating animated GIFs, it’s important to keep them simple and easy to understand. For instance, you might use a series of images to show how your product works, or create a short animation that highlights the benefits of your service. You can also use GIFs to showcase your brand’s personality and sense of humor.

Video Ads

Finally, video ads are one of the most engaging and effective formats for display advertising. They allow you to tell a more complete story about your brand or product, and can be used to drive awareness, consideration, or conversion.

When creating video ads, it’s important to keep them short and to the point. Most users won’t watch a video ad that’s longer than 30 seconds, so aim to convey your message quickly and effectively. You should also make sure your video is visually appealing and uses high-quality production values.

Conclusion

Display advertising is an effective way to reach potential customers online, and Google Display Network offers a wide range of options for businesses looking to expand their reach. By using static images, animated GIFs, and video ads, you can create visually appealing ads that capture users’ attention and drive engagement. With these display ad examples in mind, you’ll be well on your way to creating effective ads that help you achieve your marketing goals