MacMedia is a top-rated digital marketing agency headquartered in Birmingham serving the southeast.

We provide powerful digital marketing services to companies across a variety industries. Birmingham Digital Marketing Agency

8 Additional Digital Marketing Services MacMedia Uses to Drive Business Growth

  1. Do Local Search Marketing

Showing up on local business listings and adding local citations can help optimize your business for local search results. Claiming your Google my business page is a great start and starting to build a SEO campaign will help boost your local search visibility.

  1. Optimize Your Website For Everyone

Trying to please Google, your customers, and juggling social media platforms can be a lot. However, these are all essential. Make sure your website is mobile-friendly and that your content is optimized for humans to enjoy consuming but also for Google keywords.

  1. Start Building Links

Google uses high-quality links from local news publications or blogs to determine whether your site is producing valuable content. Building links from high domain authority websites will help your website rank better in Google Search results.

  1. Optimize Your Content with Keywords

Before starting your digital marketing campaign, you should always conduct thorough keyword research. You need to determine what search volume is being returned in your local area for key phrases related to your business. Optimizing your website content with keywords that you’ve strategically chosen will get your content more visibility and help your relevancy when reaching your target audience.

  1. Manage Your Online Reputation

Monitor your businesses’s reviews on Yelp, Google, Facebook, and other platforms to ensure your online reputation is positive. 5 star reviews are important for SEO and also for new customers assuming the credibility of your business. The quickest way to lose new business leads from your digital marketing campaign is having a poor online reputation.

  1. Have A Social Media Strategy

A social media strategy can empower a digital marketing campaign substantially. Connecting with your customers directly and engaging in positive customer experiences online can result in more shares and links back to your website. Having a social media strategy like posting regular content, following a content calendar and utilizing video you can power up your digital strategy.

  1. Try Digital Advertising

Digital Advertising like pay-per-click campaigns on Google Adwords or using Facebook Ads to get in front of your customers can result in new leads, quickly. The key to a successful digital marketing campaign is controlling your budget and making sure you target the right audience. Facebook ads are generally cheaper than Google Adwords by cost per action, however, Google Adwords typically has a higher intent to buy a product or service. Birmingham SEO Company

  1. Use Video on Google My Business

Your Google My Business page should always be given attention. It was recently announced that Google will now include video on your listing. This is a powerful way to engage your customers and create the right first impression. Video ranks well for search engines and connects you personally with your audience.