IMARC Group's report titled "Vietnam Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2024-2032", The Vietnam toys market size is projected to exhibit a growth rate (CAGR) of 5.20% during 2024-2032.

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Factors Affecting the Growth of the Vietnam Toys Industry:

  • Parental Emphasis on Early Childhood Development:

Vietnamese parents increasingly recognize the importance of early childhood development in the lives of their children. As a result, there is a growing demand for toys that are not only entertaining but also educational. Parents seek toys that stimulate cognitive, motor, and social skills in their children. This emphasis on holistic development is leading to a rise in the popularity of educational and science, technology, engineering, and mathematics (STEM) toys. Manufacturers are responding by creating toys that combine fun with learning, thus driving market growth.

  • Influence of Media and Licensing:

The influence of popular media, including animated television (TV) shows, movies, and video games, plays a significant role in shaping toy preferences among children. Licensed toys based on beloved characters and franchises from these media sources are gaining immense popularity. The connection between on-screen entertainment and tangible toys is driving sales, as children seek to recreate their favorite figures and scenes from their favorite shows. This trend is leading to partnerships between toy manufacturers and media companies, resulting in a plethora of licensed toys.

  • Environmental Awareness and Sustainable Toys:

With increasing environmental awareness among the masses, there is a growing need for eco-friendly and sustainable toys in Vietnam. Parents are becoming more conscious of the materials used in toys and their long-term impact on the environment. This is leading to a rise in the production and availability of toys made from sustainable materials, such as wood, recycled plastics, and organic fabrics. People are willing to pay a premium for toys that are both safe for their children and environmentally responsible. As a result, toy manufacturers are incorporating sustainability into their product lines, contributing to the diversification and sustainability of the market.

Leading Companies Operating in the Vietnam Toys Industry:

  • Canh Dieu Toys
  • Cotec Plastic Corporation
  • Dream International Limited
  • Simba Toys Vietnam Limited (Simba Dickie Group)
  • Viet Tinh Anh Toys

Vietnam Toys Market Report Segmentation:

By Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Based on the product type, the market has been divided into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

By Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

On the basis of the age group the market has been categorized into up to five years, 5 to 10 years, and above 10 years.

By Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Based on the sales channel, the market has been classified into supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

Region-wise the market has been segmented into Northern Vietnam, Central Vietnam, and Southern Vietnam.

Vietnam Toys Market Trends:

Online platforms are becoming a preferred shopping destination for people seeking convenience and a wide selection of products. This shift in behavior is expanding the reach of the toys market to a broader customer base. E-commerce not only provides a convenient shopping experience but also enables consumers to explore a diverse range of toys from various brands. Moreover, the competitive nature of the online marketplace is prompting retailers to innovate and offer attractive deals and promotions. Additionally, the influence of digital technology and screen time is altering the landscape of play, resulting in a rise in the popularity of electronic and tech-savvy toys. Children are increasingly exposed to digital devices, driving the demand for toys that integrate technology, education, and entertainment. As a result, toy manufacturers are adapting their product offerings to align with these changing preferences.

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